The French eyewear label turns to Mallorca for its latest seasonal inspiration

Jimmy Fairly welcomes the summer season with the launch of “Summer Love,” a new campaign inspired by the relaxed beauty of the Mediterranean. Drawing from the sun-soaked landscapes of Mallorca, the French eyewear brand captures the atmosphere of long coastal evenings, where warm light, shimmering waters, and effortless style define the mood.

The campaign balances nostalgia with modernity, focusing on authentic moments and natural movement rather than heavily staged imagery. Set against the glow of golden hour, the visuals highlight a sense of freedom and intimacy, using candid storytelling to showcase the brand’s latest eyewear collection.

The collection introduces distinct design directions across its women’s and men’s offerings. Women’s frames embrace bold proportions through oversized silhouettes and thick acetate constructions, creating statement-making styles with a contemporary edge. For men, the collection explores refined metal detailing and clean geometric shapes, resulting in designs that feel both modern and timeless.

Inspired by the colours of a Mediterranean summer, the collection incorporates a palette of dark tortoiseshell, deep red, terracotta, and camel tones. Gold-tone metal accents complete the designs, reflecting the warmth and softness of sunset light while reinforcing the collection’s seasonal aesthetic.

The new collection is now available through Jimmy Fairly’s website.