“We wanted something that feels like skin, but better.”

Kylie Jenner has fronted a new campaign for Kylie Cosmetics, stepping out in a sculptural mini dress made entirely of powder compacts to mark the launch of two new complexion products. The campaign arrives alongside the debut of the Natural Blur Brightening Powder and the Supple Glaze Hydrating Primer, expanding the brand’s base-focused beauty lineup.

The new drop leans into a skin-first approach, with Jenner positioning the products as everyday essentials rather than full-glam staples. The campaign look turns that idea into a visual statement, translating makeup packaging into fashion to spotlight the brand’s complexion category.

The Supple Glaze Hydrating Primer is formulated with birch sap and gardenia flower extract, designed to deliver up to 12 hours of hydration while smoothing skin texture. It doubles as a shine-controlling base and can also be worn alone for a soft, natural glow, aligning with the growing shift toward minimal, skin-like makeup.

The Natural Blur Brightening Powder focuses on under-eye brightening and soft-focus coverage, with claims of reducing dark circles and creating an airbrushed finish. It comes in multiple shade variations, including Translucent, Soft Pink, Banana Yellow, and Deep Peach, and is designed to work across a wide range of skin tones. The launch is completed with the Sculpting Complexion Brush 05.

The Natural Blur Brightening Powder retails for $24 USD, while the Supple Glaze Hydrating Primer retails for $29 USD. Both are available via the brand’s official website.