Ecca Vandal, Ruby Lilley and a new generation of creatives spotlight the iconic Authentic silhouette
As Vans marks its 60th anniversary, the heritage skate brand is looking back at its roots while reaffirming the spirit that made it a cultural institution. The second chapter of the brand’s global “Off The Wall” campaign places the spotlight firmly on the iconic Authentic sneaker, a silhouette that has become synonymous with individuality, creativity, and self-expression.
Originally introduced in 1966, the Authentic quickly found a home among California’s skateboarding community, evolving from a simple canvas shoe into one of the most recognizable styles in streetwear history. Six decades later, the silhouette remains a cornerstone of the brand’s identity, continuing to resonate with new generations of artists, athletes, and cultural innovators.
At the heart of the latest campaign is a diverse cast of creatives who embody the “Off The Wall” mindset. Featured talent includes Ecca Vandal and Ruby Lilley, alongside Chinese rapper and producer Feng and professional free-surfer Mikey February.
Together, the campaign celebrates a shared commitment to authenticity and creative freedom. Rather than focusing solely on performance or product, the imagery highlights personal style, individuality, and the communities that continue to shape contemporary culture.
Supporting the campaign launch are the new Authentic Mohair and Duck Canvas packs, which reinterpret the classic silhouette through fresh materials while preserving the design language that has defined the shoe for decades. The updated releases continue Vans’ tradition of balancing heritage with innovation, giving longtime fans and new audiences alike a fresh way to engage with the brand’s most enduring icon.
The new Vans Off The Wall Authentic Mohair and Duck Canvas packs are available to purchase now on the Vans website and select retailers.
