Hailey Bieber is the latest face of SKIMS’ Everyday Cotton collection, starring in a new summer campaign photographed by Mert Alas.

The model showcases the brand’s bestselling cotton essentials, including pieces in the newly introduced “Peony” pink shade, alongside classic neutral tones. Known for her effortless style, Bieber brings a relaxed, minimalist energy to the campaign, reinforcing SKIMS’ focus on elevated everyday basics.

Featuring breathable fabrics and a second-skin fit, the Everyday Cotton collection offers a range of comfort-driven bras and underwear designed for daily wear.

The collection is available now on SKIMS’ website and through select retail partners.