If you thought Ariana Grande was just out here serving whistle tones and Wicked witchery, think again—she’s also been busy making big boss moves with her beauty brand, R.E.M. Beauty.
In a surprise-but-make-it-slay business update, Ari just announced a major leadership switch-up: André Branch is stepping in as the new CEO. And no, this isn’t just a name drop—he’s got the kind of résumé that makes your LinkedIn profile sweat. We’re talking L’Oréal, MAC, Estée Lauder… the man knows beauty.
According to Ari, it’s a cosmic match. “André has been an incredible gift and a cosmic collision for R.E.M. Beauty,” she told WWD. Which sounds very on-brand for a makeup label named after literal dream states.
The vibe moving forward? More inclusivity, more creativity, and launches that feel like you. André said it himself: “She wants R.E.M. to be a platform for self-expression, diversity, and inclusion.” So basically, expect your makeup bag to get a little bolder and your skin tone a little more seen.
Let’s not forget: since launching in 2021, R.E.M. has been quietly building a name for itself in that in-between space—glam but wearable, nostalgic but modern. It’s stocked at Ulta and Target, but don’t let the accessibility fool you—the formulas are packed with skincare-level ingredients (shoutout to the Sweetener foundation and concealer).
As for Ariana’s current faves? She’s obsessed with the plumping lip glosses (there’s a rumoured new drop coming soon 👀) and swears by the lip marker for that stay-all-day pout. She also teased that a sold-out collection might be making a comeback and that a powder eyeshadow palette is getting a major glow-up.
