Bella Hadid Launches Orebella in the UK: A New Era of Fragrance at Selfridges London
supermodel Bella Hadid has introduced her fragrance brand, Orebella, to the UK market with an exclusive launch at Selfridges in London. This marks a significant expansion for the brand, which debuted in the U.S. in 2024. Orebella is renowned for its unique alcohol-free, bi-phase formula that combines essential oils with hydrating ingredients, offering both skincare benefits and fragrance. The launch event at Selfridges featured an immersive pop-up experience, inviting customers to explore their personal aura through personalized consultations and exclusive gifts. This initiative aligns with Hadid’s vision of creating a brand that fosters emotional connections and wellness through scent. Orebella’s fragrance line includes four distinct scents: Window2Soul: A floral blend featuring notes of jasmine and rose. Salted Muse: An outdoorsy mix with sea salt, pink pepper, and amber. Blooming Fire: A tropical fragrance combining Tahitian monoi flower, patchouli, and bergamot. Nightcap: A warm and spicy scent with ginger, cardamom spice, and guaiac wood. Each fragrance is housed in a gemstone-shaped bottle, reflecting the brand’s emphasis on individuality and personal transformation. The products are priced at £32 for the travel size and £95 for the full size. Hadid’s personal experiences and sensitivities to traditional alcohol-based perfumes inspired the creation of Orebella. She aimed to develop a luxurious, clean alternative that aligns with current trends in skinification and self-care. The UK launch at Selfridges signifies a major milestone in Orebella’s international growth, with plans to expand further into other European markets. Hadid remains committed to maintaining an intentional and mission-driven approach as the brand continues to evolve. For more information and to explore the Orebella fragrance line, visit References: The Zoe Report, Vogue Business Vogue Business orebella.com HELLO! The Fashionography Fashionista
Kim Kardashian’s Skims to Open First UK Flagship Store on Regent Street
Kim Kardashian’s shapewear brand, Skims, is set to open its first standalone UK store on London’s prestigious Regent Street. Occupying the former Ted Baker location, the store marks a significant expansion for the $4 billion brand in its largest market outside the U.S. Skims, known for its inclusive range of shapewear, loungewear, and menswear, already retails through Selfridges and Harrods. The new store aims to offer a fuller brand experience and strengthen connections with British consumers. Plans are also underway to open additional stores in major European cities like Paris, Milan, and Berlin. Reference: Business Matters The Times The Sun