Okay, yes — Sol de Janeiro’s cult-favourite Bum Bum Cream might be the first thing you think of when someone says Brazilian beauty. But let’s be clear: Brazil’s influence on the global beauty industry goes way beyond one deliciously scented body butter. With Brazilian Independence Day coming up on 7 September, it feels like the perfect time to spotlight the country’s long-standing (and still booming) impact on beauty — from skin-first innovations to fragrances that genuinely deserve their own fan clubs.
Brazilian beauty isn’t just about glowy skin and beach-perfect hair. It’s centuries of cultural traditions mixed with next-level science, indigenous ingredients, and a serious commitment to sustainability. Think body oils infused with Amazonian botanicals, vegan serums that actually deliver, and perfumes so luxe they practically transport you to Rio in one spritz.
Ahead, meet five Brazilian brands that prove why the country is one of beauty’s biggest tastemakers.
Granado
Founded in 1870 as a pharmacy, Granado has evolved into one of Brazil’s most iconic fragrance and bath brands. Its DNA? Natural ingredients and Brazilian heritage. Expect gourmand hand creams, floral diffusers, and perfumes that somehow manage to feel both nostalgic and sophisticated — all produced with an ethical edge.
Sallve
Launched in 2019 and already a major player, Sallve is the vegan, cruelty-free skincare brand obsessed with results-driven formulas. Think anti-dark circle sticks, firming hyaluronic acid, anti-acne serums, and a sunscreen that won’t leave you greasy. The best part? All formulas are clinically tested, proving clean beauty can be just as effective as the heavy-duty stuff.
Costa Brazil
Costa Brazil’s whole vibe can be summed up as: “beauty by nature, backed by science.” The brand fuses sustainable strategy with luxury, offering skincare, body care, hair, and fragrance that feel indulgent but eco-responsible. By partnering with Conservation International, Costa Brazil ensures its products not only nourish your skin but also protect the Amazon.
O Boticário
Known as “the most loved beauty brand of Brazil,” O Boticário is where fragrance obsession meets conservation. Like Granado, it started as a pharmacy before blossoming into one of Brazil’s biggest beauty players. Today, it’s championing inclusivity, affordability, and sustainability — making luxury-feeling perfumes available to everyone while protecting Brazil’s biodiversity.
Natura
You can’t talk Brazilian beauty without mentioning Natura. The OG, Natura has built its reputation on fair-trade, natural ingredients and eco-conscious formulas that hydrate, smooth, and restore. From bath and haircare to fragrance, Natura’s mission extends beyond products — it’s about preserving the Amazon while making nature-first beauty accessible.
Bottom line? Brazilian beauty is less a trend and more a cultural force. Whether you’re after nature-powered serums, eco-chic fragrances, or heritage brands with a modern twist, Brazil is setting the standard.
