Hot off Dua Lipa’s engagement announcement (and probably your group chat), Callum Turner is back—this time not in a period drama, but in Pharrell’s sneaker campaign for Louis Vuitton. The British actor is the face of the new LV BUTTERSOFT sneaker, which, yes, sounds like something you’d spread on toast—but stay with us.

Debuted during the Fall/Winter 2025 menswear show, the BUTTERSOFTs are giving early-2000s hip-hop flashbacks with a high-fashion filter. Picture this: retro running shoes meet dandy gentleman energy, dipped in pillowy Italian leather, and topped off with Pharrell’s face stamped right on the tongue. Because why not.

There are 24 colorways (because luxury is about options), “enchape” patch detailing, and a few with hand-painted Bruni edges if you’re feeling extra. It’s the kind of sneaker designed to whisper “I’m expensive” while still looking like something Nelly might’ve worn in 2003—and somehow, it works.

Courtesy of Louis Vuitton

Turner wears them like he was born in them. And honestly? If Louis Vuitton’s goal was to make softness aspirational, they picked the right face.

Pre-orders are up now on Louis Vuitton’s website. The drop is July 10. Start budgeting—or manifesting.