Dior Beauty Taps Jisoo and Willow Smith for Its Glossy New Lipstick Era
Dior Beauty

Dior Beauty is turning up the shine.

Expanding its beloved Dior Addict line, the house introduces the Dior Addict Glass Lipstick, a hybrid formula that blurs the line between lipstick and gloss. To mark the launch, Dior calls on global ambassadors Jisoo and Willow Smith, fronting a campaign that feels as playful as it is polished.

Described as “the best of a lipstick and a gloss,” the new release leans into that high-shine, high-comfort beauty space. According to Dior’s Makeup Creative and Image Director Peter Philips, the formula is designed to deliver an ultra-glossy finish while maintaining the softness and care of a balm. It’s less about layering products—and more about getting everything in one swipe.

What sets the Dior Addict Glass Lipstick apart is its texture. The lightweight gel formula melts onto the lips, offering a mirror-like shine without the heaviness or stickiness typically associated with glosses. Infused with hyaluronic acid, it promises up to 48 hours of hydration making it as functional as it is visually striking.

The shade range is equally versatile. With 16 options spanning from soft nudes to deeper, statement plums, the collection is built to adapt to mood, moment, and personal style. And in true Dior fashion, the experience goes beyond the formula. The lipstick arrives in refillable packaging, complete with customizable cases adorned in the house’s signature motifs—turning a beauty essential into a collectible object.

Retailing at $48, the Dior Addict Glass Lipstick is now available on the brand’s website.

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