Doja Cat has entered the chat. Again. And this time, it’s French.
On July 21, the Say So singer/rapper/internet gremlin dropped the line “L’album est complet” on Twitter (or whatever we’re calling it now). Translation: The album is complete. Emoji of choice? A croissant. Because of course.
Naturally, the tweet sent stan Twitter straight into detective mode. Is the French caption a nod to the album’s title? (Vie, which means “life,” because yes, even chaos agents love a soft rebrand.) Is the croissant an Easter egg? A visual metaphor? A gluten-forward cry for help? TBD.
What we do know: the vibes are shifting. Hard.
Let’s set the scene. It’s the 2025 Oscars. Doja struts in with split-dye blonde and black hair, looking like Grace Jones’ cyberpunk daughter. The tweet goes up. She wipes nearly all past posts from her feed. She changes her location to “my ass.” Her header? Something sultry enough to get banned in three countries. In other words: we’re not in Hot Pink anymore, Toto.
And while we’re on the subject: Doja hated her earlier pop era. She called Planet Her and Hot Pink “cash grabs,” told fans they were “duped,” and swore off the pop princess pipeline with a one-way ticket to Somewhere Real. “Now I can go disappear somewhere and touch grass,” she once wrote. “While y’all weep for mediocre pop.” (Iconic.)
Her 2023 album Scarlet offered a glimpse of that pivot—artsy, dark, under-promoted, and possibly just a vibe check for what’s to come. But Vie? This one feels different. If Scarlet was her “don’t text me” soft launch, Vie is the “I turned off read receipts and got a stylist who knows the archives” rebrand. Every new photo, every hairstyle, every tweet screams: conceptual era loading.
The Grace Jones comparisons? Not a reach. The flat top, the jagged silhouettes, the disdainful side-eyes? All giving OG fashion girl. Honestly, we wouldn’t be shocked if Doja pulled up to her next performance on a horse in full Mugler.
No release date. No tracklist. No track titles. Just the cryptic, couture chaos we’ve come to expect. And fans? Already plotting fictional rollouts like it’s their 9–5.
Whatever Vie ends up being—experimental jazz-rap? Parisian disco-metal?—we’re here for the drama, the visuals, the trolling, and the probably-great-but-also-deliberately-unmarketable music.
Stay tuned for more updates on her new era.
