If you’ve spent any time on TikTok recently, chances are you’ve seen them: tiny fuzzy puppies dangling from handbags, being dramatically unboxed by beauty creators who already know they’ve struck gold. Gisou has officially entered the blind box chat and the beauty girlies wasted no time responding.

To celebrate the launch of its new Honey Glaze Collagen Therapy Lip Mask and a recent holiday pop-up in New York City, the cult-favourite hair and skincare brand introduced HoneyPups: plush bag charms designed to double as a beauty surprise. Available in three colours, plus one mystery variation for the thrill-seekers, each HoneyPup arrives sealed in a blind bag concealing a beehive-shaped lip mask inside.

Naturally, TikTok did what it does best. Unboxing videos flooded feeds, influencers compared colours, and the charms quickly became the accessory of the moment. Cute, collectible, and functional? A lethal combination. Unsurprisingly, the HoneyPups sold out almost immediately, with fans now camped in Gisou’s comments asking pleading for a restock.

Beyond the viral accessory moment, the launch also marks Gisou’s first-ever lip mask. The Honey Glaze Collagen Therapy Lip Mask is described as “deliciously scented” and buttery in texture, formulated with the brand’s signature Mirsalehi honey alongside collagen. The promise? Deep hydration, long-term repair, and that coveted glassy finish all while supporting the lip barrier for softer, smoother lips over time.

Retailing at $26, the lip mask has already secured its place as a beauty bag essential assuming you manage to get your hands on one. Until then, consider this your reminder that in 2025, beauty isn’t just about formulas. It’s about fun, fandom, and the thrill of not knowing exactly what’s in the bag.