When Jonathan Anderson was announced as the new creative director of Dior, we knew the fashion chessboard was about to be shaken — but one big question lingered: what would happen to the dazzling brand ambassadors he’d cultivated during his LOEWE reign? Well, mystery solved. Dior just made it official: Greta Lee has joined the House as its newest ambassador.
If this feels like déjà vu, you’re not wrong. Lee was previously one of Anderson’s star ambassadors at LOEWE, which makes her Dior move feel like a natural extension of that creative relationship. In fact, the timing couldn’t be more perfect. Just weeks ago, Lee turned heads at the Venice Film Festival, stepping out in two brand-new Dior looks that practically screamed: yes, I’m one of them now.
And Dior didn’t hold back in its statement, praising the actress for the same blend of talent and grace that had fashion insiders fawning since her breakout roles.
“Her talent and instinctive elegance – revealed in particular by her moving role in Celine Song’s Past Lives and this year by her performance in Kent Jones’ Late Fame – make her one of the most remarkable, unique contemporary actresses. This inspiring new alliance resonates perfectly with the House’s ever-evolving creativity.”
The announcement portrait, lensed by Dior’s long-time collaborator David Sims, only seals the deal: Greta Lee is officially Dior’s girl.
So, what does this mean? If Anderson’s history is anything to go by, we can expect more of his inner circle to follow him to Dior. Consider this a first chapter in a bigger fashion saga. Stay tuned — Anderson’s Dior era is just getting started.
