There’s a quiet shift happening inside GUESS, and it’s not the kind that needs fireworks to make its point. Instead, the brand steps into its next chapter with something refreshingly simple: its first-ever GUESS JEANS Eyewear Collection. Six new shades, each designed with the same California ease that built the brand’s legacy, now tailored for a generation that loves looking expensive without overthinking it.

The collection arrives under the eye of Nicolai Marciano, whose vision has always leaned toward pieces that work hard without shouting. These frames follow that script. They’re unisex, easy to throw on, and even easier to fit into your everyday life. Black, tortoise brown, or a playful pink. Nothing too precious, nothing too complicated. Just good, solid eyewear you won’t want to replace anytime soon.

There’s something for everyone. The Small Rectangle, Narrow Rectangle, and Rimless Rectangle sunglasses offer that clean, modern edge so many fashion kids gravitate toward. The Thin Cat-Eye silhouette brings the drama for anyone who dresses like a main character. Then you have the Square Sunglasses, created for minimalists who like their style to whisper. And rounding it out: the Rimless Oval, softly curved and impossibly sleek.

Each frame carries the subtle star motif and the GUESS JEANS logo, a reminder that quiet luxury doesn’t always need a high price tag. Sometimes the right details do all the talking.

The Fall/Winter 2025 Eyewear Collection is already online, starting at $60 USD, proving once again that good style doesn’t have to break your wallet. Sometimes, all it takes is the right pair of frames.