Hailey Bieber is setting the mood for Valentine’s Day as the face of Victoria’s Secret’s new holiday campaign, aptly titled “A Very VS Valentine’s.” The model stars alongside Isabeli Fontana, Maty Fall Diba and Alexis Carrington, bringing a modern, playful edge to the brand’s latest lingerie and sleepwear offerings.

The campaign highlights Victoria’s Secret’s newest silhouettes, from flirtatious heart-print lingerie to effortlessly chic lounge pieces designed for every kind of Valentine’s Day plan. Standout styles include the Heart Chiffon Unlined Bralette and matching Heart Chiffon Bikini Panty, blending sheer textures with romantic detailing.

For those leaning into a more sensual mood, the brand’s Very Sexy Euphoric and Very Sexy Blush Eau de Parfums take centre stage, positioned as indulgent gifts that elevate the occasion. Meanwhile, for Valentine’s celebrations with friends, the Glazed Satin Heart Short Pajama Set offers a softer, more relaxed take on holiday dressing.

Bieber leads the campaign, modeling the latest VS bras, lingerie and sleepwear, effortlessly showcasing pieces designed to transition from intimate evenings to laid-back celebrations. The collection captures a balance of confidence, comfort and romance, reinforcing the brand’s approach to modern femininity.

The new Valentine’s Day styles are available now at Victoria’s Secret stores and online.