If love had a dress code, Cartier just wrote it — and Jacob Elordi’s the face of it.
Marking his official debut as Cartier’s latest ambassador, Jacob Elordi is stepping into his next era — less “Euphoria chaos,” more “eternal elegance.” The actor reunites with award-winning director Sofia Coppola for Cartier’s new LOVE Unlimited campaign, shot in New York City. It’s cinematic, romantic, and just the right amount of expensive.
The campaign reimagines Cartier’s iconic LOVE bracelet — the screw-fastened symbol of timeless connection that’s probably been on your “someday” wishlist for years. Coppola’s storytelling lens adds a nostalgic shimmer to the brand’s message: love, in all its forms, deserves to be celebrated, photographed, and, of course, accessorized.
In a rare family cameo, the behind-the-scenes shots come courtesy of Elordi’s sister, Isabella Elordi — a sweet nod to the campaign’s theme of enduring relationships. Think tenderness, friendship, and that quiet type of intimacy money can’t buy (but a Cartier bracelet definitely can).
Shot in muted city tones and wrapped in the Coppola brand of dreamy realism, the campaign doesn’t scream luxury — it whispers it, confidently. Love, it turns out, looks best in Cartier gold.
