BLACKPINK’s Jennie isn’t just serving looks these days — she’s serving sound. The global superstar has reunited with Beats for a brand-new drop: a special edition Beats Solo 4 Headphones, inspired by her debut album, Ruby.
And yes, they’re just as extra as you’d hope. Think a bold matte red finish, glossy “R” and “J” initials, ultra-soft ear cushions (because comfort is chic too), and — the pièce de résistance — a detachable ribbon bow to top it all off. Even the packaging arrives dressed in ruby-red branding, making the unboxing feel like a mini luxury moment.
“Beats has been part of my everyday life and creative process, so collaborating with them in this way feels very special,” Jennie shared, adding that she’s excited for fans to experience her music in a whole new way through these headphones.
The collab lands September 5 via Apple, with immersive in-store events popping up in Los Angeles, New York, Shanghai, Tokyo and Seoul — complete with a curated Jennie playlist. Basically, your ears are about to be spoiled.
