And we’re absolutely here for it. Fresh off her buzzworthy collab with Frankies Bikinis, Jennie is stepping into a new lane, this time as the latest global ambassador for Ray-Ban and Ray-Ban Meta.

Ray-Ban Meta

To mark the moment, Ray-Ban unveiled a campaign that taps into Jennie’s multifaceted persona, blending minimalism with bold self-expression. It’s sleek, it’s effortless, and it’s very on-brand for both the star and the label.

The announcement also introduces the Ray-Ban Meta Blayzer Optics (Gen 2), a new silhouette designed with everyday wear in mind. Think lighter frames, a more adaptive fit, and a refined aesthetic that leans into modern functionality without sacrificing style.

Beyond the debut, the campaign spotlights Jennie’s personal edit of must-have frames serving a mix of ’90s nostalgia, Y2K shield energy, and retro cat-eye silhouettes. It’s a curated lineup that feels both trend-forward and timeless, much like Jennie herself.