Jisoo is giving Salomon’s outdoor gear a very different kind of setting.

The BLACKPINK star fronts her first global campaign for the French mountain sports brand, with “In The Open” moving between Seoul’s city streets, parks and quieter outdoor spaces.

Shot in South Korea, the campaign is built around the idea that winter dressing does not have to belong to one environment. Jisoo moves through the city and outdoors in Salomon’s latest XT footwear, making the technical silhouettes feel just as natural on pavement as they do on trails.

The accompanying capsule updates three of the brand’s familiar styles. The XT-6 Protective gets a tougher ripstop construction, while the lightweight XT-Whisper returns with GORE-TEX weather protection. The XT-4 OG GORE-TEX, meanwhile, looks back to Salomon’s trail-running archive while adding all-weather functionality.

The campaign also marks a new creative chapter for Salomon under creative director Heikki Salonen, who joined the brand earlier this year.

For Jisoo, it is her first major campaign since becoming a Salomon global ambassador in May, bringing her fashion influence into a world built around movement and the outdoors.

“In The Open” launches globally on October 7.