Just when you thought autumn was all about pumpkin spice and chunky knits, Kendall Jenner is here to remind us that true luxury might actually be… inner peace.
In ALO’s brand-new Fall 2025 campaign, shot at the breathtaking Amangiri resort in Utah, Kendall trades the catwalk for horseback rides through dramatic desert landscapes. Think stillness, space, and a touch of cinematic drama — the kind of scene that makes you want to ditch your inbox and move to a wellness retreat immediately.
The message? Luxury is wellness. Not just the handbag-on-your-arm kind, but the freedom-to-breathe, mind-and-body-in-sync, minimalist-aesthetic kind.
This isn’t just another pretty fashion collab either. Kendall didn’t just model; she got stuck into the creative direction, curating ALO’s Core Collection herself — 10 sleek essentials designed for movement, mindfulness, and, naturally, looking expensive while doing both.
“I’ve been connected to ALO for years, so creating this campaign together, especially somewhere so peaceful, made it all the more special,” Kendall shares. She also credits her grounding rituals — whether she’s jet-setting, filming, or recharging at home — as her secret to staying centred.
From the desert breeze to the tailored leggings, it’s all serving ease with a side of elegance. Whether you’re into yoga or just into looking like you are, ALO’s Fall 2025 drop might be your ticket to a little slice of that Amangiri calm.
