If wellness had a wardrobe, it would probably look like this. Los Angeles lifestyle label ALO has teamed up with Kendall Jenner for its latest Fall 2025 campaign — and the vibe is equal parts minimalist chic and mindful luxury.
Shot against the breathtaking backdrop of Amangiri, Utah (think wild horses, desert skies, and the kind of stillness your meditation app could never), Kendall embodies the brand’s new mantra: Luxury Is Wellness. The campaign is all about space, ease, and the quiet kind of freedom that feels as indulgent as it does grounding.
In true supermodel style, Kendall didn’t just pose — she co-directed. The campaign leans into her stripped-back aesthetic and wellness-first philosophy, spotlighting the new ALO Core Collection, a capsule of 10 hand-picked essentials she swears by. From horseback riding through canyons to mindful stretches in sculpted activewear, it’s basically wellness, but with a glossy, high-fashion finish.
“Kendall energy” clearly works, because the campaign doesn’t stop there. ALO has just dropped part two, introducing a dreamy new Green Olive colourway — and yes, it’s already on its way to becoming the off-duty uniform of every pilates-to-brunch girlie.
Luxury as a state of wellbeing? Count us in. Shop the collection now on ALO’s site, but prepare to want every single piece.
