Kendall Jenner has stepped into a new role as the global fragrance ambassador for Emporio Armani, fronting the brand’s latest scent and campaign titled “Power of You.” The announcement marks a fresh chapter for the Italian fashion house, placing modern femininity and self-expression at the centre of its fragrance story.
As the face of the campaign, Jenner embodies what Emporio Armani describes as the spirit of the new perfume: bold, addictive and free-spirited. Power of You offers a contemporary twist on a classic gourmand profile, blending sensuality with warmth in a way that feels confident rather than overpowering.
“Joining the Emporio Armani family was a total no-brainer,” Jenner said in a press release. “I’ve always loved that they empower you to just be who you are. The ‘Power of You’ scent is everything, it’s magnetic, rich, and feels really sensual.”
The brand echoed this sentiment, positioning the partnership as a natural alignment of values. According to Emporio Armani, Jenner’s influence and presence reflect their shared vision of modern femininity one rooted in confidence, individuality and quiet strength.
Created by perfumers Nisrine Grillié and Nadège Le Garlantezec, Power of You balances sweetness with depth. The fragrance opens with a maracuja-passion fruit accord and frangipani, before settling into a warmer base of Madagascar vanilla absolute, benzoin resinoid and cistus absolute. The result is a scent designed to linger, described by the brand as having a “deep, addictive base with lasting warmth.”
Power of You launches on January 28 and will be available via Emporio Armani’s official website.
