Blending wellness and skincare, the new launch focuses on glow from within.

Kylie Jenner is extending her brand universe with the launch of k2o by Sprinter, a new venture rooted in functional hydration and beauty. Positioned as a natural evolution of her existing portfolio, the line leans into the idea that skincare doesn’t stop at topical products.

k2o

At the center of the debut is the Advanced Skin Hydration Mix, a drinkable formula designed to support skin health from within. Presented as portable, on-the-go sticks, the product aligns with a growing shift toward ingestible beauty where wellness and aesthetics intersect.

Formulated with electrolytes, hyaluronic acid, and collagen peptides, the mix targets hydration and skin elasticity, aiming to promote a smoother, more supple complexion. The brand describes the formula as benefit-driven, combining convenience with ingredients typically associated with skincare routines.

k2o

For Kylie Jenner, the launch reflects a broader approach to beauty. Positioned as part of both preparation and recovery, from getting ready for a night out to resetting afterward, k2o integrates into everyday routines with minimal effort.

The Advanced Skin Hydration Mix is available in Strawberry Lychee, Peach, and Watermelon Lime, alongside a variety pack, and is now available via the brand’s website.