In the sacred sibling scriptures of Fashion Week, Kendall Jenner may have been the runway regular, but Kylie just said, “Hold my matte lip kit,” and secured a seat at the luxury table—with Miu Miu, no less.

Yes, Kylie Jenner is officially a Miu Miu girl. The Fall/Winter 2025 campaign has dropped, and surprise: she’s front and centre, legs crossed, gaze locked, and looking like she’s been studying the Prada family tree in silence, waiting for her moment to pounce. And now? She’s pounced—beautifully.

Courtesy of Miu Miu

Shot alongside a dazzling cast that includes musician Towa Bird, actresses Lou Doillon, Rila Fukushima, and Myha’la, as well as model Yura Romaniuk and rapper Cortisa Star, Kylie is serving face, poise, and that very specific brand of cool-rich-girl energy Miu Miu loves to dip into. The vibe? Silky backdrops, pointed knits, shaping bras, pastel shimmer, and just the right amount of “yes, I might cancel plans at the last minute because I’m overstimulated.”

Of course, this isn’t Kylie’s first fashion rodeo. The girl’s been quietly collecting luxury campaign badges like Infinity Stones—Acne Studios, Jean Paul Gaultier, that Coperni runway moment—and now Miu Miu is the latest house to bend the knee. And while some skeptics may have expected Kendall to be the face (again), Kylie pulling ahead in the fashion game? That’s called narrative reversal, sweetie.

Courtesy of Miu Miu

Miu Miu’s AW25 collection is all about contrast: delicate pointelle knits meet crisp tailoring; soft pastels clash with stiff structure; bras are shaped like sculptures and worn like statements. It’s feminine, but also feral. And who better than Kylie—beauty mogul, mother, meme queen—to embody the modern woman in all her contradiction-heavy, era-switching glory?

This campaign isn’t just about Kylie climbing the high fashion ladder (in open-knit heels, no doubt). It’s also about Miu Miu knowing exactly where the cultural conversation is headed—and getting there first, perfectly dressed, with a smirk.

So yes, Kylie Jenner is a Miu Miu girl now. And somewhere, Kris Jenner just added another campaign win to the group chat.