Every so often, a brand steps onto the scene with a debut that doesn’t just whisper for attention—it commands the stage. Enter Lili Curia, London’s newest footwear label, which has officially launched its first-ever collection, starring none other than model and artist Tali Lennox. And honestly? It’s giving drama, history, and modern rebellion all in one breath.

For Fall/Winter 2025, the campaign doesn’t just introduce shoes—it transports us. Picture Victorian England reimagined through a contemporary lens: silhouettes borrowed from another century, styled with today’s sharp irreverence. The visuals unfold in three acts, each one paying homage to women who, as the brand puts it, “dress with instinct” and “fearlessly mix eras and moods to express their many selves.” In short? It’s not just footwear—it’s theatre for your wardrobe.

At the heart of this narrative is Lili, a “mysterious, theatrical alter ego” created by the brand to embody its aesthetic. Think vintage sensibility colliding with modern-day rebellion, corset details stitched into leather, and heels that balance sculpture with wearability.

So, let’s talk shoes. The debut lineup offers timeless staples but with a twist:

• The Babbette Pump: a sculptural kitten heel that’s both delicate and daring.
• The Ginger Mary Jane: a nod to schoolgirl innocence, remixed with grown-up confidence.
• The Jules Ankle Boot: sleek, structured, and perfect for stomping through cobblestones or cobbled-together plans.
• The Tilda Boot: complete with bowling-inspired stitching, because why not?
• The Beau Loafer: corset-style detailing makes this flat anything but basic.

Together, the pieces feel like an archive unearthed from another century—but instead of gathering dust, they’re ready to anchor the wardrobes of women rewriting tradition in their own image.

And with Tali Lennox at the helm of the campaign, floating between nostalgia and edge, the debut cements Lili Curia as more than a label—it’s a mood, a character, and a future cult favourite.

The collection is available now via the brand’s website, but let’s be honest: this isn’t just footwear, it’s a first chapter. And if the debut is anything to go by, Lili Curia is writing one of the most exciting style stories London has seen in years.