If you’ve ever wondered what happens when British charm meets luxury mischief, Louis Vuitton just gave us the answer — and yes, it involves hot men, tailored suits, and very good dogs.

The fashion house’s Spring/Summer 2026 pre-collection campaign, designed by Men’s Creative Director Pharrell Williams, stars Callum Turner (internet boyfriend and Louis Vuitton Ambassador) alongside football prodigy Jude Bellingham — photographed by Oliver Hadlee Pearch against a distinctly British countryside backdrop. Think vintage convertibles, sculpted cheekbones, and heritage herringbone — all with that signature Pharrell flair.

It’s the kind of campaign that doesn’t just showcase clothes; it romanticizes a lifestyle. Classic wool suits and waistcoats recall old-school gentleman codes, but there’s an intentional ease — slouchy silhouettes, sneakers peeking beneath the hems — that brings the whole thing back to the 21st century. As the brand puts it, the collection is “equal parts metropolitan globetrotter and bucolic dandy,” which sounds exactly like something Pharrell would dream up while sipping tea in a Bentley.

Then there are the dogs — a supporting cast that arguably steals the show. Draped in LV’s new pet accessory capsule, these four-legged models sport collars, harnesses, and even miniature puffer jackets. It’s camp meets couture — and somehow, it works.

Oliver Hadlee Pearch, Louis Vuitton

Between Turner’s cinematic brooding, Bellingham’s effortless poise, and the wagging tails of perfectly groomed pups, Louis Vuitton has once again found a way to make old-world sophistication feel fresh, playful, and a little bit tongue-in-cheek.

Because if there’s one thing Louis Vuitton understands better than anyone, it’s that the ultimate luxury isn’t just the suit — it’s the mood that comes with it.

Check out the campaign above and head to the Louis Vuitton website for the first drop of the collection.