England and Chelsea’s very own Lucy Bronze has stacked up an impressive CV — Euros winner, MBE, one of the most resilient players on the pitch — and now, officially, creative partner at Aligne.
If you thought her legendary Euros performance with a fractured tibia was peak determination, think again. Bronze is taking her grit and vision from the pitch into fashion, and Aligne is letting her lead the charge.
The relationship isn’t new. Aligne CEO Ginny Seymour first tapped Bronze for the Spring/Summer 2024 campaign. But what started as a face-of moment has evolved into a year-long creative partnership rooted in their shared mission: to challenge the imbalance between sports and fashion.
Launching this September, the Fall/Winter 2025 collection is the first under Bronze’s creative hand — and it’s giving us 18 versatile pieces designed to move with women. Think sharp tailoring, strong lines, and a pop of soft blue that feels both powerful and approachable. Bronze herself put it best: “I wanted this collection to be built around versatility, providing women pieces that fit into their everyday life.”
ABOVE: Lucy Bronze for Alligne
The partnership also feels refreshingly authentic. Seymour recalls Bronze rolling into Aligne’s office on her days off from Chelsea — on a Lime bike. That same blend of casual effortlessness and quiet strength is stitched into every silhouette.
The first drop is now available via Aligne’s site, with a second wave landing in early 2026. And if this debut is anything to go by, Lucy Bronze isn’t just reshaping how women play football — she’s about to change how they dress for it too.
