Miley Cyrus doesn’t need to buy herself flowers… but if she did? They’d probably smell like Gucci.
The pop icon just re-entered her fragrance era as the face of Gucci’s newest scent, Gorgeous Gardenia Eau de Parfum Intense, the latest drop from the brand’s Flora collection. And this isn’t just any scent—it’s a full-on vibe.
The campaign, shot by Tyler Mitchell in a dreamy L.A. sunset scene, has Miley lounging in a field of soft florals with Gucci’s now-iconic pink bottle in hand. It’s giving fairy meets femme fatale, with a whiff of rebellion tucked into every note.
But this isn’t her first Gucci gig. Miley’s been repping Gucci Flora since 2021, when she was tapped to front the brand’s centennial anniversary campaign. Since then, she’s starred in visuals for Gorgeous Jasmine and Gorgeous Orchid. This new one, though? It’s deeper. Moodier. More grown-up Miley—still floral, but now with something to say.
The Eau de Parfum Intense blends light florals with bold woody notes, bottled in the signature Flora packaging painted by Vittorio Accornero back in 1966. And just in case you like your options, the scent comes in 10ml spray pens and 30ml, 50ml, and 100ml bottles.
According to Gucci, the Flora collection is all about “female empowerment, femininity, and freedom.” Which… kind of sounds like a Miley album rollout? She’s both muse and metaphor here: soft but untamed, classic but chaotic in the best way.
In the words of former creative director Alessandro Michele: “Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time.” The scent is pretty much the bottled version of that.
So, whether you’re buying it for the vibes, the visuals, or just to say “Miley made me do it”—you’re right on time.
