When it comes to discipline and routine, few embody it like Misty Copeland and now she’s bringing that same energy to skincare. Tapped by MERIT, the iconic ballerina stars in a new campaign spotlighting the brand’s Uniform Tinted Mineral SPF, with a focus on making sunscreen an effortless daily habit.
Rooted in the idea of consistency, the campaign highlights how SPF can seamlessly fit into everyday routines, no overthinking required. At the center of it all is MERIT’s Uniform Tinted Mineral SPF, offering SPF 45 protection alongside sheer, soft-focus coverage that enhances skin without masking it. Lightweight and breathable, it aligns perfectly with the brand’s signature “less-is-more” aesthetic.
Alongside the campaign, Copeland introduces her limited-edition “Misty Set,” a curated lineup pulled straight from her personal routine. The set includes the Bronze Balm, Flush Balm blush, Clean Lash lengthening mascara, and the new Uniform Tinted Mineral SPF, each product designed to deliver that natural, skin-first finish MERIT is known for.
Merit
Expanding its inclusivity, the Uniform SPF now arrives in an extended shade range, with five new options catering to olive, cool, and warm undertones making it easier for more people to find their perfect match.
Retailing at $118, “The Misty Set” is now available on MERIT’s website offering a glimpse into the effortless beauty routine of one of ballet’s most influential figures.
