PUMA is bringing early 2000s nostalgia back into the spotlight with the return of its iconic PUMA H-Street and the brand has tapped Rosé to lead the campaign for its 2026 revival.

Set against quiet suburban streets, the campaign captures a laid-back yet stylish mood as Rosé steps into the role of the sneaker’s new face. Originally relaunched last year, the H-Street silhouette is making another strong appearance this season, positioning itself as one of 2026’s standout sneaker moments.

PUMA

The sneaker’s heritage traces back to the world of track and field. Inspired by performance running spikes, the design was created to bring athletic functionality into everyday style. Its aesthetic draws from the archival PUMA Harambee Spike from the 1990s, reworked into a sleek modern silhouette.

For the 2026 update, the H-Street arrives with a breathable mesh upper complemented by striking metallic silver accents. The brand’s signature leaping cat logo appears prominently on the toe, adding a recognizable detail that reinforces the sneaker’s sporting roots.

The refreshed release comes in three bold colorways designed to stand out: neon green, neon pink and classic black. Each option channels a race-ready energy that aligns with the shoe’s athletic heritage while keeping it firmly planted in contemporary street style.

PUMA

Already a favorite of Rosé, the H-Street blends performance inspiration with everyday versatility, the kind of sneaker that instantly adds personality to a wardrobe.

The new PUMA H-Street drops March 12 and will be available through the PUMA website and select retailers.