In the latest plot twist of Fashion x Sports x Celebrity Megabrands™, Kim Kardashian has officially laced up and stepped onto the volleyball court—sort of. SKIMS just announced a buzzy new partnership with League One Volleyball (LOVB), and it’s giving spandex meets storytelling, but make it intimate.

That’s right: SKIMS is now the official underwear, loungewear, and sleepwear partner of LOVB, aka the pro volleyball league trying to give America’s women’s sports scene the shake-up it deserves. Kim, naturally, is thrilled. “We’re excited to partner with League One Volleyball,” she said in a press release that was both heartfelt and hashtag-ready. “Together, we look forward to inspiring confidence and empowering athletes at every level…” Translation? SKIMS is entering its athlete era. Again.

And if this feels like déjà vu—it kind of is. SKIMS already locked down both the NBA and WNBA with matching underwear deals. They even launched a WNBA campaign before it became TikTok’s new favorite sport. (Yes, the marketing team ate.) But now, the brand’s stepping into volleyball—an underrated, ridiculously athletic, and criminally underfunded sport—and putting its signature stretchy, buttery basics where it matters: courtside.

The new collab won’t just be about selling neutral-toned briefs to tall girls with killer serves. According to SKIMS, it’s about “community activations” and “athlete storytelling”—aka influencer content but with bruises and gold medals. And honestly? We’re here for it.

Meanwhile, LOVB continues its quest to build a sports ecosystem that supports women from grassroots to global—and landing SKIMS as its fashion arm is definitely a serve (sorry, we had to). If Spice Girls x Admiral taught us anything, it’s that Gen Z wants nostalgia with performancewear. And if ROTATE can collab with Denmark’s women’s football team, then surely Kim K can give us a volleyball capsule that works from the couch to the gym and back again.