adidas and Avavav Return for SS26 With Their Take on Sportwear Femininity
adidas Originals and Avavav return for SS26, reworking sportswear into sculptural silhouettes, deconstructed sneakers, and bold accessories.
adidas Releases Star-Studded World Cup Film “Backyard Legends”
Timothée Chalamet, Jude Bellingham, Messi and Bad Bunny star in adidas’ cinematic new World Cup short film.
Adidas Superstar Enters a New Era With Kendall Jenner Leading the Charge
Kendall Jenner leads the new adidas Superstar 2026 campaign, joining JENNIE and Samuel L. Jackson in a cinematic rebrand.
Adidas Honors Bob Marley’s Legacy With a Football-Inspired Capsule Collection
adidas partners with the Bob Marley Foundation to release the “Football is Freedom” capsule, an eight-piece collection inspired by the reggae legend’s love of sport, music and Jamaican culture.