Tag: Gucci

Miley Cyrus Returns as the Face of Gucci’s New Gorgeous Gardenia Intense—And She’s Never Smelled More Free

Miley Cyrus doesn’t need to buy herself flowers… but if she did? They’d probably smell like Gucci. The pop icon just re-entered her fragrance era as the face of Gucci’s newest scent, Gorgeous Gardenia Eau de Parfum Intense, the latest drop from the brand’s Flora collection. And this isn’t just any scent—it’s a full-on vibe. The campaign, shot by Tyler Mitchell in a dreamy L.A. sunset scene, has Miley lounging in a field of soft florals with Gucci’s now-iconic pink bottle in hand. It’s giving fairy meets femme fatale, with a whiff of rebellion tucked into every note. But this isn’t her first Gucci gig. Miley’s been repping Gucci Flora since 2021, when she was tapped to front the brand’s centennial anniversary campaign. Since then, she’s starred in visuals for Gorgeous Jasmine and Gorgeous Orchid. This new one, though? It’s deeper. Moodier. More grown-up Miley—still floral, but now with something to say. The Eau de Parfum Intense blends light florals with bold woody notes, bottled in the signature Flora packaging painted by Vittorio Accornero back in 1966. And just in case you like your options, the scent comes in 10ml spray pens and 30ml, 50ml, and 100ml bottles. According to Gucci, the Flora collection is all about “female empowerment, femininity, and freedom.” Which… kind of sounds like a Miley album rollout? She’s both muse and metaphor here: soft but untamed, classic but chaotic in the best way. In the words of former creative director Alessandro Michele: “Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time.” The scent is pretty much the bottled version of that. So, whether you’re buying it for the vibes, the visuals, or just to say “Miley made me do it”—you’re right on time.

Emily Ratajkowski Channels Coastal Cool in Gucci’s GG Monogram Campaign at Cannes

Gucci has always been fluent in glamour—but the brand’s latest campaign set against the soft glow of Cannes proves it’s just as fluent in contradiction. Starring Emily Ratajkowski and shot by documentary-style street photographer Daniel Arnold, the new visuals celebrate Gucci’s ever-iconic GG Monogram, reframed through themes of stillness and movement, presence and ease. In a series of images that feel part candid, part curated, we see Emrata glide from cobblestone city scenes to the calm shores of the French Riviera. Whether surrounded by crowds or oceanside solitude, the GG Monogram remains a quiet constant—timeless, tactile, and unmistakably Gucci. At the heart of the campaign? A showcase of signature silhouettes: Debuted during Gucci’s Cruise 2026 show in Florence, the Giglio bag is more than just arm candy. It’s a love letter to heritage—named after the fleur-de-lis emblem synonymous with Florence since the Middle Ages. Tapping into over 100 years of craftsmanship, the Giglio balances archival romance with 2026-ready edge. For the minimalists who love a monogram, the new chapter of Gucci’s Ophidia collection features GG Monogram-coated canvas, forest green cotton lining, and that signature Web stripe that whispers quiet luxury. And yes—the Mini GG duffle has been downsized and redefined for modern wearers. What happens when a heritage house plays on duality at Cannes? A campaign that feels as thoughtful as it is iconic. With Emily Ratajkowski as the effortlessly cool muse and the GG Monogram as the ever-present thread, Gucci delivers a visual story that bridges generations—and wardrobes. Take a closer look at the campaign above and shop the collection now at Gucci.com.