Leah Kateb Launches True Love’s Cake Perfume Inspired by Persian Heritage
Leah Kateb unveils True Love’s Cake, her third fragrance with Skylar, inspired by the Persian Love Cake tradition and featuring romantic gourmand notes.
Empty Behavior and ASICS Give the Hypersync a Feminine Ruffled Makeover
Empty Behavior collaborates with ASICS to reimagine the Hypersync sneaker with ruffled tiger stripes, blending balletcore aesthetics with technical footwear design.
Suni Lee Named First Celebrity Partner for PHLUR Fragrance Campaign
Olympic gold medalist Suni Lee becomes PHLUR’s first celebrity partner, fronting the “Icons” campaign for Missing Person, Vanilla Skin, and Father Figure.
Bottega Veneta Launches Alta Fragrance Collection With 10 New Scents
Bottega Veneta expands its fragrance universe with Alta, a new collection of 10 luxury Eau de Parfum scents inspired by Italy’s connection to the world.
Emma Chamberlain Fronts Mugler “The Womanities” Fragrance Campaign
Emma Chamberlain stars in Mugler’s “The Womanities” campaign, embodying iconic scents like Alien, Angel, and A*Men in a multi-character fragrance story.
Jacob Elordi Enters His Beauty Era as Face of Bleu De Chanel
Jacob Elordi becomes the new ambassador for Chanel’s Bleu De Chanel fragrance, marking his entry into the beauty space.
Mugler Introduces “Angel Blush,” A Softer, Musky Take on a Cult Classic
Mugler introduces Angel Blush, a softer, musky take on the classic Angel perfume, featuring notes of creamy musk, vanilla, and almond milk.
Sabrina Carpenter Launches Mini Sweet Tooth Fragrances
Sabrina Carpenter expands her Sweet Tooth perfume line with mini versions of Sweet Tooth, Caramel Dream, Cherry Baby and Me Espresso fragrances.
Byredo Launches “Bal d’Afrique” Fragrance Inspired by African Dance
Byredo introduces “Bal d’Afrique,” a floral and musky fragrance inspired by African dance, featuring a campaign by Philip-Daniel Ducasse highlighting West African dancers.
Penhaligon’s Launches Bold Blend Fragrance
Penhaligon’s introduces Bold Blend, a fresh and invigorating fragrance by perfumer Paul Guerlain with peppermint, clary sage and woody notes.