Ted Baker is making another play for the modern man — this time with a new, more accessible label.

Authentic Brands Group and United Legwear & Apparel are launching Ted by Ted Baker, a menswear line designed around relaxed tailoring, everyday essentials and the unmistakable influence of London.

The debut Fall 2026 collection, “London in Motion,” lands at Macy’s with pieces spanning knitwear, shirts, outerwear and trousers. Prices start at $68, while premium outerwear reaches nearly $500.

The interesting part? The collection is designed for the American man, with roomier silhouettes replacing the slimmer fits often associated with European menswear.

Think British attitude, but made for everyday life.

And after Ted Baker’s turbulent few years — including the closure of its U.S. stores — this new line could be a fresh attempt to put the brand back in front of a new generation.