It wouldn’t be TikTok if there wasn’t a new way to do your makeup every other week — and the latest to enter the chat? The “contrast level” trend.

This viral beauty theory promises to be the no-brainer guide to flawless glam — but according to actual makeup artists? It’s giving “major oversimplification”.

Let’s break it down. The idea is this: figure out your “contrast level” — high, medium, or low — based on your natural coloring (aka, how much difference exists between your hair, skin, and eyes). High contrast? You supposedly thrive in bold, dramatic glam. Low contrast? Soft, subtle looks only. Medium contrast? Somewhere in between. Cute in theory. In practice? Not so much.

Because here’s the thing: beauty isn’t a three-box formula. And trying to cram everyone into one of three aesthetic lanes? That’s not just outdated — it’s lazy.

Makeup artists are raising their perfectly-arched brows at the trend’s total disregard for… well, actual facial features. Your contrast level says nothing about your undertone, eye shape, face structure, or even personal vibe — all of which play a way bigger role in creating flattering makeup looks.

The real problem? This trend doubles down on beauty “rules” — the kind that gatekeep creativity and tell you there’s one “correct” way to look pretty. Been there, ignored that.

Instead, pros suggest leaning into undertones, bone structure, and color theory when curating your beat. Want to experiment with a fire engine red lip or a smoky eye that would make ‘90s Winona jealous? Do it — regardless of whether TikTok thinks you’re “high contrast” enough to pull it off.

Because at the end of the day, makeup is meant to enhance, not restrict. You don’t need permission from an algorithm to serve a bold brow or blush that pops.

So if the contrast level trend has you second-guessing your glam — take a deep breath, grab your liner, and remember: the only rule that matters is do you like it? If yes, then congratulations, it’s flattering.