UNDERDAYS is entering a new category with the launch of its very first bra collection, marking a major milestone for the wellness-focused underwear brand. Best known for its bestselling briefs and innovative fabric technology, the brand is now bringing its signature comfort-first philosophy to everyday bras.

Designed to pair seamlessly with UNDERDAYS’ popular underwear range, the debut collection is made from the same ultra-soft TENCEL™ Micromodal fabric that has become synonymous with the brand. The launch introduces two versatile silhouettes created to offer comfort, support, and a barely-there feel for everyday wear.

Leading the collection is the Everyday Soft Plunge, featuring moulded, seam-free cups that create a smooth, invisible finish beneath clothing. Joining it is the Everyday Soft Balcony, designed with seamed cups that provide natural shaping and gentle lift. Both bras are completely wire-free, reflecting the brand’s commitment to prioritising comfort without compromising support.

The launch builds on UNDERDAYS’ growing reputation for combining intimate apparel with wellness innovation. The brand was the first underwear label to introduce probiotic technology directly into its fabrics through its proprietary UNDERskin technology, positioning underwear as an extension of personal care rather than simply another wardrobe essential.

With the introduction of bras, UNDERDAYS is expanding that philosophy beyond briefs, reinforcing its belief that the body’s first layer should actively contribute to everyday comfort and wellbeing.

As consumers continue to embrace wellness-led fashion and products designed with comfort and sensory experiences in mind, the brand is redefining lingerie as part of a broader self-care routine. Instead of focusing solely on aesthetics, UNDERDAYS places equal emphasis on how underwear feels against the skin and supports daily life.

The new collection is now available exclusively through the brand’s official website.