Zara Larsson’s MAIN ROSE Wraps the Season in Colour With Its New “Pink Holiday” Drop

Zara Larsson’s lingerie label, MAIN ROSE, steps into the season with its new “Pink Holiday” campaign — a playful little love note to anyone planning to gift themselves something special this Christmas.

Shot by Paris-based photographer Zoe Natale Mannella, the campaign frames the brand’s signature silhouettes through a festive, colour-washed lens. MAIN ROSE’s usual mix of sheer textures and delicate detailing returns, this time wrapped in shades of hot pink, baby blue, chocolate brown, and the classic duo of crisp black and white.

Main Rose

The lineup features standouts like the Underwear Scoop Bra, the Fine Mesh Dipped Thong, and the Long Sleeve Mesh Top, each styled with that soft, flirtatious energy Larsson has carved into the brand’s DNA.

Holiday motifs — think bows, candles and playful accents — appear throughout the visuals, adding a subtle seasonal wink without straying from MAIN ROSE’s modern, tongue-in-cheek identity.