If you thought sportswear had peaked, Zendaya and Law Roach just pulled a 180 on that idea—right into the moonlight.

In a campaign that feels more like a short film than your average drop announcement, Zendaya steps into her many moods—rebel, romantic, dreamer, boss—with a wardrobe to match. The campaign, dubbed Be Every You, is for Swiss performance brand On’s Autumn/Winter 2025 collection, and it’s not just fashion—it’s a full-blown identity exercise.

Courtesy of on

Directed by the always-visionary Bardia Zeinali, with Zendaya herself narrating (because of course), the visuals serve surreal, cinematic vibes. Think moonlit scenes, poetic self-reflection, and the kind of styling that turns joggers into main character energy. And let’s be honest, Zendaya could wear a bin bag and we’d still be tuned in—but this? This is a whole mood board.

Courtesy of on

The collection’s got range: sleek bodysuits, cropped bombers, whisper-soft track jackets. But the real headline? Zendaya’s first co-created sneaker with On: the Cloudzone Moon. It’s giving tech meets tenderness—breathable mesh, plush cushioning, and On’s signature CloudTec® sole that makes walking to brunch feel like walking on clouds (or, you know, a moon crater). And come October, a second pair, the Cloudtilt Moon, drops with an even more sculptural silhouette. Mark your calendar.

In other sportswear news, Check out Tyla’s Air game: A muse moment in Nike’s Fall 2025 campaign