Boss is taking its bestselling Bottled fragrance franchise into new territory. For the first time in its nearly 30-year history, the brand is launching a women’s fragrance under the Bottled name with the debut of Boss Bottled Beyond for Her.
Created by Coty, the new fragrance expands one of the company’s most successful brands beyond its traditional male audience. The launch will debut in travel retail before arriving in key European markets on September 1, with a U.S. rollout scheduled for February 2027.
Leading the campaign are actress Jessica Chastain, singer Becky G and Olympic long-jump champion Tara Davis-Woodhall. Together, the trio represents film, music and sport, serving as the female counterparts to existing Bottled Beyond ambassadors Bradley Cooper, Maluma and Vinícius Júnior.
The fragrance blends peony and maple syrup, balancing floral notes with gourmand warmth. Developed by Givaudan perfumers Quentin Bisch, Benoist Lapouza and Louise Turner, the scent features a high-concentration eau de parfum formula designed for long-lasting wear.
The launch is a significant move for Coty. More than 100 million bottles of Boss Bottled have been sold since the franchise debuted in 1998, making it one of the company’s most successful fragrance lines. With women accounting for more than 70% of global perfume sales, the expansion offers a major growth opportunity for the brand.
“Boss Bottled is almost a brand within a brand; it is that big,” said Jean Holtzmann, Coty’s Chief Brand Officer for Prestige. “The ambitions we have for Boss Bottled Beyond for Her are really, really high.”
For Davis-Woodhall, the partnership also reflects the growing intersection of beauty, fashion and women’s sport. “I feel like athletes are among the last truly authentic figures in culture,” she said, highlighting the increasing demand for athletes in major global campaigns.
Boss Bottled Beyond for Her will launch in refillable 30ml, 50ml and 100ml bottles, alongside a refill, pen spray and body lotion. The campaign will run across television, social media and outdoor advertising, positioning the women’s fragrance as an equal counterpart within the wider Boss Bottled universe.
