The relationship between music and sneakers continues to grow stronger, and Converse has just added another global superstar to its roster.
The iconic footwear brand has officially announced KARINA, leader of K-pop sensation aespa, as its newest global ambassador. She joins a lineup of cultural tastemakers that already includes Tyler, The Creator and Charli XCX, reinforcing Converse’s commitment to championing creativity far beyond the world of sports.
Known for her fearless stage presence and distinctive personal style, KARINA perfectly embodies the brand’s message of individuality and self-expression.
Speaking about the partnership, she shared:
“Both on stage and off, I love breaking the mold and exploring my individuality through style, and Converse is a natural canvas for that. I’m excited to join the Converse family and inspire others to celebrate their creativity and express themselves boldly.”
The announcement also spotlights the Chuck 70 X, a refined update to one of Converse’s most beloved silhouettes. While staying true to the timeless appeal of the classic high-top, the new design introduces subtle vintage-inspired details that elevate the everyday staple.
Among its updates are signature dual-star bumper accents, a refreshed leather ankle patch, and a built-in tongue stabiliser designed to provide greater comfort throughout the day. The result is a sneaker that balances heritage design with modern functionality.
Whether styled with oversized tailoring, relaxed denim, or Y2K-inspired outfits, the Chuck 70 X continues Converse’s legacy as a versatile canvas for personal expression. The campaign featuring KARINA highlights that versatility, showing how the silhouette easily adapts to different aesthetics while maintaining its unmistakable identity.
The Converse Chuck 70 X will launch globally on August 27 through the brand’s official website
