Agent Provocateur’s latest campaign doesn’t need a crowded set, dramatic poses or much movement to make an impression.

For Autumn/Winter 2026, Irina Shayk becomes the face of the brand’s new “Neo-Diva” — a woman whose power comes from knowing exactly who she is.

Shot by Steven Klein and styled by Patti Wilson, the campaign puts Shayk against a dark, cinematic backdrop, with a glossy black car, a lacquered chair and pools of artificial light doing most of the scene-setting.

And Shayk barely needs to move.

That deliberate stillness gives the images an almost intimidating quality. Instead of the traditional pin-up fantasy built around performance and obvious seduction, Agent Provocateur presents desire as something quieter — controlled, confident and completely self-possessed.

The lingerie follows that same idea, mixing vintage references with modern textures. Italian stretch lace, sheer tulle, floral embroidery, laser-cut details, crystal accents and bold mesh bring different eras of lingerie together.

From the romantic Josephina bodysuit to the fiery scarlet Nelle set, the collection plays with softness and provocation without losing the brand’s signature attitude.

This is Agent Provocateur’s Neo-Diva: less “look at me,” more “I already know you are.”