Move over, tracksuits and tunnel fits—blokecore just got a designer upgrade.
Real Madrid is no stranger to dominance. With legends like Kylian Mbappé, Vinicius Junior, and Jude Bellingham on the pitch (and Instagram feeds), the Spanish football giant already flexes on the field. Now? They’re flexing in Louis Vuitton.
Announced Friday, Louis Vuitton is now Real Madrid’s official fashion partner. Yes, really. And no, you can’t shop the looks (unless you moonlight as a striker or power forward). The partnership spans the men’s and women’s football teams and the basketball division, offering players an exclusive LV wardrobe crafted by none other than Pharrell Williams, Louis Vuitton’s men’s creative director.
In the official campaign, Real Madrid stars pose in sharp tailoring, sleek travelwear, and monogrammed luggage, because why carry your boots in a duffel when you could carry them in a Horizon 55? Mbappé and Dani Carvajal are seen in impeccably cut suits and leather bags, while Caroline Weir reps the women’s looks in clean, modern suiting. It’s Real Madrid, but with a Parisian twist—and the photos, shot by Gus&Lo, bring a cinematic edge to the fashion-football crossover.
But don’t expect to cop these pieces anytime soon. They’re not heading to retail—they’re exclusively for Real Madrid players and reps, worn during travel and official events. In fashion terms, that makes this one of the sport’s most elite limited drops yet.
The alignment makes sense. As Real Madrid’s Emilio Butragueño put it, “We relentlessly pursue excellence.” Which tracks—Louis Vuitton’s whole ethos is about legacy, luxury, and pushing boundaries, whether that’s with leather goods or locker room looks. LV CEO Pietro Beccari echoed the sentiment, calling Real Madrid “a club whose history continues to inspire generations.”
This isn’t Louis Vuitton’s first sports collab. The brand’s been stepping into the global athletic spotlight lately—from NBA travel trunks to Olympic partnerships to F1 trophy cases. But this Real Madrid moment feels especially viral-ready. A Pharrell-designed suiting capsule? Worn by the world’s most followed footballers? Expect to see it all over your feed.
Blokecore may have started with vintage jerseys and pub-inspired fits. But with this partnership? We’ve officially entered the couture locker room era.
