Melanie Martinez Is Bringing Back Her Cry Baby Perfume – And It’s Milkier Than Ever

No more bidding wars on eBay. Melanie’s milky masterpiece is making a comeback.

If your teen-era identity was shaped by whimsical eyeliner, pastel rebellion, and the unmistakable scent of Cry Baby Perfume Milk… consider this your personal renaissance. Melanie Martinez has officially announced the re-release of her cult-favourite fragrance — and it’s arriving just in time to celebrate a decade of her Cry Baby album.

First launched in 2016, Cry Baby Perfume Milk sold out almost immediately and then vanished into legend, becoming a coveted internet relic. Bottles went for up to $1,000 on resale sites — because of course they did. But now? The Flower Shop Perfumes relaunch means you can finally spritz without shame.

The fragrance itself is a playful swirl of strawberry, milk, and caramel — like the dreamiest dessert you never knew you needed to wear. It’s sweet, but not too sweet. Feminine, but not too floral. Think: nostalgic nursery meets alt-pop glamour. It’s no wonder Melanie calls it her ultimate spring/summer scent.

“It was my first creation in the scent world. I was 20 and running off pure instincts… I didn’t know much about fragrance, but I knew how I wanted people to feel.” Mission clearly accomplished.

So, what’s new this time around? The re-release still smells like the original, but it now comes in a larger 100ML bottle, topped with a magnetic cap (no more accidental spills in your bag). Melanie herself said she always ran out too quickly — and fans felt that.

The Cry Baby Perfume Milk is available to pre-order now via Portals Parfums, retailing at $175 USD. And with the way this perfume has haunted mood boards, fan edits and fragrance forums since 2016, we suggest adding to cart before someone else does.

Daniel Usidamen

Author