No more bidding wars on eBay. Melanie’s milky masterpiece is making a comeback.
If your teen-era identity was shaped by whimsical eyeliner, pastel rebellion, and the unmistakable scent of Cry Baby Perfume Milk… consider this your personal renaissance. Melanie Martinez has officially announced the re-release of her cult-favourite fragrance — and it’s arriving just in time to celebrate a decade of her Cry Baby album.

First launched in 2016, Cry Baby Perfume Milk sold out almost immediately and then vanished into legend, becoming a coveted internet relic. Bottles went for up to $1,000 on resale sites — because of course they did. But now? The Flower Shop Perfumes relaunch means you can finally spritz without shame.
The fragrance itself is a playful swirl of strawberry, milk, and caramel — like the dreamiest dessert you never knew you needed to wear. It’s sweet, but not too sweet. Feminine, but not too floral. Think: nostalgic nursery meets alt-pop glamour. It’s no wonder Melanie calls it her ultimate spring/summer scent.
“It was my first creation in the scent world. I was 20 and running off pure instincts… I didn’t know much about fragrance, but I knew how I wanted people to feel.” Mission clearly accomplished.

So, what’s new this time around? The re-release still smells like the original, but it now comes in a larger 100ML bottle, topped with a magnetic cap (no more accidental spills in your bag). Melanie herself said she always ran out too quickly — and fans felt that.
The Cry Baby Perfume Milk is available to pre-order now via Portals Parfums, retailing at $175 USD. And with the way this perfume has haunted mood boards, fan edits and fragrance forums since 2016, we suggest adding to cart before someone else does.