When Charli XCX hits the stage, it’s not just about the music — it’s the glow. And at Oya Festival in Oslo, Norway, that glow came courtesy of Beauty of Joseon, the cult-loved K-beauty brand blending centuries-old Korean herbal wisdom with a modern skin-first approach.
Before her signature grungy glam look took centre stage, Charli’s makeup artist, Yasmin Istanbouli, treated her to a four-step ritual that would make any skincare obsessive swoon. It kicked off with the Centella Asiatica Calming Mask — because even a Brat needs a moment of calm — followed by the Revive Eye Serum to erase the tell-tale signs of late nights. Then came the brand’s viral Glow Serum, delivering that glassy, lit-from-within finish. Finally, a generous layer of the Day Dew Sunscreen SPF 50 sealed the deal, offering UV protection without a single trace of chalkiness.
With lightweight formulas packed with ingredients like niacinamide and ginseng, Beauty of Joseon doesn’t just prep skin — it makes it a showstopper in its own right. Consider this your sign to add a little K-beauty magic to your own pre-party routine.