Kris Jenner just went platinum blonde—and honestly, the internet might need a minute.

In a joint Instagram post with celebrity hairstylist Chris Appleton, the 69-year-old momager-slash-style icon ditched her signature brunette for a head-turning platinum transformation—because apparently, reinvention runs in the Kardashian-Jenner DNA.

The video opens with Kris makeup-free in a brown hoodie and towel turban, while Appleton whips up her new look like he’s mixing a potion for eternal youth. The two lip-sync to Sabrina Carpenter’s “When Did You Get Hot?”—and by the time Appleton spins her chair for the big reveal, the answer is obvious: “When she went blonde.”

With a slick all-black outfit, a glam beat by Ash K. Holm, and Appleton’s glossy magic, the “before and after” moment is pure Hollywood theatre. Comments poured in faster than a Kardashian skincare launch—fans calling her “30 again,” others begging for “whatever she’s having.” Same, honestly.

Kris Jenner with celebrity hairstylist, Chris Appleton

But this isn’t Kris’s first blonde rodeo. She’s gone golden before—remember the pixie cut in 2018? Or the Met Gala bob in 2019? Still, this time hits different. Maybe it’s because she’s just stepped off a Paris trip for Lauren Sánchez’s bachelorette party looking suspiciously refreshed. Or maybe it’s because, as PEOPLE confirmed, she recently visited Dr. Steven Levine, the plastic surgeon known for “natural-looking enhancements.”

What exactly she had done is under wraps (queen of mystery, as always), but it’s clear: Kris Jenner is deep in her soft-rebrand era.

Appleton summed it up best: “She’s living her best life… reinventing herself at any age. She’s the queen of doing that.”

And honestly? If turning 69 means looking like this, we’ll all have what she’s having.