Lululemon x Erewhon Are Turning Your Grocery Store Fit Into a Lifestyle

Your $15 smoothie finally has an outfit to match.

In what might be the most Los Angeles collaboration ever imagined, Lululemon and Erewhon have teamed up to drop their first-ever capsule collection — a 19-piece ode to the city’s clean-girl-meets-core-pilates aesthetic. Think: performance fabrics that whisper “self-care” and color palettes that look like they were plucked straight from a cold-pressed juice.

It’s the fashion equivalent of saying “I’m just popping out for a matcha” — and somehow making that an identity.

Erewhon, the luxury grocery store that turned wellness into a personality trait (and gave us Emma Chamberlain’s viral smoothies), has officially entered the fashion chat. Together with Lululemon — the brand that practically invented the “I don’t work out, but I dress like I do” lifestyle — the two have reimagined the modern grocery run as a runway moment.

The capsule merges Lululemon’s high-performance materials with Erewhon’s clean, earth-toned aesthetic, delivering what can only be described as athleisure for the spiritually hydrated.

Standouts include the Brentwood Track Pant and Track Jacket, both trimmed with contrast piping and the kind of relaxed tailoring that says “I meditate and have a side hustle.” The “Fresh Produce” graphic tee injects humor into the mix — a wink to Erewhon regulars who know that “fresh produce” often means a $20 bottle of juice.

Lululemon, Erewhon

Inspired by palm-tree-lined LA neighborhoods, the collection is all about mobility and mindfulness — whether you’re heading to hot yoga or just picking up pressed celery juice in the name of self-love.

It’s an ode to the girl on the go, the one who multitasks between self-improvement and self-promotion. Because let’s face it: if you didn’t post your Erewhon run in matching Lululemon, did it even happen?

The Lululemon x Erewhon capsule drops October 16 on the Lululemon website, with early access for members (and loyal smoothie disciples) via the app starting October 14.

Daniel Usidamen

Author

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