The “Human Chanel” brings back one of Karl Lagerfeld’s most rebellious moments—this time, with attitude.

While Chanel moves into its Matthieu Blazy era, Jennie Kim is rewriting the house’s past—with a wink and a smirk. On her recent Blackpink: Deadline Tour stop, Jennie reached straight into the archives, reviving Karl Lagerfeld’s controversial 1993 “tighty-whities” moment—and somehow made it feel completely 2025.

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Her look? A white camellia-accented bra top and branded Chanel briefs, styled not as lingerie but as a flex. Jennie tucked them into unbuttoned blue jeans, letting the waistband peek out just enough to remind us who started the logo mania in the first place. Around her neck, she layered pearl Chanel necklaces, the ultimate Lagerfeld signature, then toughened things up with a cropped vintage leather moto jacket and racing gloves. Add in black lug-sole boots, and you’ve got the fashion equivalent of sweet-meets-savage.

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Back in 1993, Lagerfeld’s “underwear as outerwear” statement raised eyebrows. His muses—Helena Christensen, Eva Herzigová—stormed the runway in logoed briefs and bikini tops, dripping in chains and attitude. Lagerfeld himself once joked that men’s briefs were “the last thing women haven’t taken from the men.” Jennie, decades later, just proved that women not only took them—they made them iconic.

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It’s the kind of full-circle moment that defines Jennie’s style DNA: a blend of heritage and rebellion. She doesn’t just wear Chanel; she reclaims it. And with every look, she keeps reminding us that the brand’s real power lies in its contradictions—feminine yet fierce, classic yet chaotic.