FARM Rio is bringing Brazilian vibrancy straight to your wardrobe with its latest campaign, AS CARIOCAS, a celebration of color, movement, and the joy that defines Rio de Janeiro’s fashion scene. Co-founded by Rio native Katia Barros, the label’s newest drop channels the energy of sun-soaked streets, shimmering coastlines, and the women who embody the city’s spirited essence.
Blurring the line between resortwear and polished city dressing, AS CARIOCAS unfolds like an impressionist painting motion-blurred silhouettes, saturated color palettes, and playful patterns come together to create a vibrant visual narrative. The collection moves effortlessly from beach days to dinner plans, with breezy dresses, statement prints, and tropical-inspired motifs.
A standout capsule pays homage to Rio itself, featuring the iconic Copacabana print across limited-edition totes, cups, stationery, and clothing pieces, souvenirs you can wear. “AS CARIOCAS is all about the women we have been inspired by and created for since day one,” Barros says. “A love note to the beauty and joy they bring, sometimes with nothing more than a dress, wherever they are in the world.”
FARM Rio
Launching this March, the collection is now available for updates and pre-orders on the FARM Rio website, bringing a little bit of Rio’s joy into wardrobes everywhere.
