Speed meets style as Ferrari takes its signature aesthetic off the track and into fashion with its latest Ferrari Style campaign. Leading the charge is Dina Asher-Smith, the European 100m champion, who brings both precision and presence to the spotlight.

At the heart of the campaign is the La Ferrari Dino Bag, a refined reimagining of the brand’s signature bowling silhouette. Designed with curves inspired by vintage Ferrari sports cars, the bag arrives this season in a range of elevated materials, from soft suede to calfskin and glossy nappa leather, offering a tactile mix of luxury and performance-inspired design.

Styled in Ferrari’s understated, neutral-toned wardrobe, Asher-Smith showcases the bag’s versatility across multiple looks. Each iteration feels distinct: a compact mini designed for seamless day-to-night transitions, a practical tote complete with a crossbody strap for everyday movement, and the classic bowling shape that sits effortlessly between both worlds.

Captured by renowned photographer Rankin, the campaign leans into Ferrari’s iconic red-and-white palette, placing Asher-Smith against a bold, high-contrast backdrop. The result is striking, her grounded, minimal styling allows both her athletic poise and the sculptural lines of the Dino Bag to take center stage.

With this release, Ferrari Style continues to blur the line between performance and luxury, proving that the brand’s design language extends far beyond the racetrack.

The newest La Ferrari Dino Bag is available to purchase on the Ferrari website and select retailers.