LONDI Is Creating Eco-Conscious Swimwear for the Modern Mermaid
Londi

The Ukrainian label blends sustainable design, resort dressing, and handcrafted shell headphones in its latest collection

Emerging Ukrainian label LONDI is making waves with the launch of its newest resort collection, “On Your Wave,” a beach-ready capsule inspired by the fluidity of the ocean and designed for women seeking versatility, comfort, and conscious fashion choices.

Known for its conceptual approach to lingerie and resortwear, the female-owned brand channels a relaxed coastal aesthetic through a mix-and-match swimwear system that encourages personal styling. The collection is anchored by a fresh mint and burgundy palette, offering six top options and five bottom silhouettes that can be combined to create customized swim looks.

Among the standout pieces are a sculptural wave-inspired one-piece, a tankini top, and multiple bralette styles featuring ruffle, tie, and wave detailing. Complementing the tops are versatile separates including wrap skirts, bow shorts, ruffle briefs, and tie-side thong bottoms, creating a collection that transitions effortlessly from beachwear to resort dressing.

Sustainability remains central to the brand’s design philosophy. Each garment is crafted from regenerated nylon produced from reclaimed fishing nets and marine waste, resulting in a lightweight, durable fabric with a soft second-skin feel. By transforming ocean waste into wearable pieces, LONDI continues to align fashion with environmental responsibility.

Beyond swimwear, the collection introduces one of its most conversation-starting accessories: handcrafted shell headphones created by the brand’s design team. Featuring real ocean shells integrated into the frame, the accessory draws inspiration from the childhood ritual of listening to the sea through a shell, transforming nostalgia into a playful statement piece.

The collection arrives during a significant period of growth for the brand. Following increased international attention including visibility on social media through creator Nara Smith—LONDI is expanding its presence with a flagship store in Kyiv and a Paris pop-up, signaling its ambitions on the global fashion stage.

The collection will be available to shop at the brand’s website from June 22.

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